Commercial Projects

We bring brands to life in stunning business environments.

Interior Design and Experiences

We create environments and experiences for brands, immersing customers in its spirit. We concepted the space and consumer interactions for this 4-day event inviting people to see the saltier side of Sperry Top Sider. Visitors could customize and tattoo their leather shoes, witness a boat builder building a skiff, make rope bracelets, and more—all while seeing next seasons newest products. The team sourced all of the props, designed all of the backdrops and installed and styled the experience.

Brand ID & Store Design

A dispensary concept with less than three months to open came to us in need of a brand and environmental design. They had a name, a space and product but no identity or store concept for consumers to connect to. They had a strong desire to create a unique offering in their sector and attract a new customer. We jumped in quickly to help bring Redi to life working on their brand identity, logo, signage, social identity, in-store experience and more.

Seasonal Brand Storytelling & Booth Design

Sperry Storefront Booth Women's Wall.png

While Creative Director at Sperry Top Sider we concepted and executed 12 seasons of product storytelling, trade show booth design, and merchandising. These were epic setups where we built a store in 3-4 days for retailers to shop the next season’s selection of footwear and apparel.

Brand ID Coworking Space Design

We reimagined an old mill building in Concord, MA transforming it into a bright and industrious coworking hub. We developed their brand ID and executed the interior design. Collaborating with the owner and builder, we worked from a raw shell to outline the spaces. We sourced all finish materials for the offices, conference rooms, common spaces and the cafe. We developed flooring and lighting plans and developed custom desk pods.

Store Design & Experience

Sperry Top Sider became a sponsor of the America’s Cup Sailing Team requiring a store concept on the island of Bermuda. This project included branding and store design. In partnership, the team developed a VR experience, social campaign, POS and so much more. We worked with the AC team to execute the space across the ocean with several onsite reviews.